White background product photos for Amazon, Flipkart and Meesho
Turn product photos into pure white, correctly sized marketplace images in the browser, a whole batch at once, and check them before the listing is rejected.
Updated . How guides are checked
Primary sources checked
Photograph the product on a plain backdrop, open FileGizmo's background remover, add up to 20 photos, open one and choose a marketplace size such as Amazon main image, which sets pure white, a 2000 pixel square and 85% fill. Apply it to every image, check each one, and download the ZIP.
Marketplaces like a main product image that looks the same across every listing: the product alone, on white, filling the frame. A photo taken at home rarely starts that way. The backdrop is a little grey, the product sits off centre, and the frame is whatever shape the phone chose. All three can be fixed in the browser for a whole batch, without uploading the photos anywhere.
The settings sellers usually aim for
Marketplace rules change and differ by category, so treat these as starting points and confirm them in your seller dashboard.
| Marketplace | Background | Common size | Product fill |
|---|---|---|---|
| Amazon, main image | Pure white, RGB 255, 255, 255 | At least 1,000 px on the long side; 2,000 px square is common | About 85% |
| Flipkart | White for most non-lifestyle categories | At least 1,000 px; 2,000 px square is common | About 85% |
| Meesho | White or very light | Square, around 1,500 px | 70 to 80% |
FileGizmo’s Size tab has these as presets: Amazon main image, Flipkart and Meesho, along with Etsy, Shopify and eBay. Choosing one sets the canvas, the fill and, where the marketplace expects it, a pure white background.
1. Photograph for a clean cutout
- Use a plain backdrop that contrasts with the product: a white sheet for dark products, a grey or coloured one for white products.
- Light from two sides, or near a large window, keeps shadows soft.
- Leave space around the product and keep all of it in frame, including straps, handles and lids.
- Take the photo straight on at the height of the product for the main image; save angled and lifestyle shots for the other image slots.
- Use the highest resolution the phone offers. HEIC from an iPhone works as it is.
2. Remove the backgrounds in one go
- Open Remove Image Background.
- Choose the model. Best edges suits most products. For a product shot on a clean, even backdrop, Flat colour is instant and keeps thin details such as cables sharp.
- Drop up to 20 photos. Each is processed as it arrives, and the results appear as pictures.
3. Set one image up, then apply it to all
- Open one of the results. The editor opens beside it.
- On the Size tab, choose Amazon main image, Flipkart or Meesho. The small preview shows the framing, and the background switches to pure white.
- Leave Save as on JPG for marketplaces that ask for it, or PNG.
- If you want a soft shadow under the product so it does not look pasted on, turn on Subject shadow on the Background tab and choose On the floor. Keep it subtle; some marketplaces discourage visible shadows on the main image.
- Press Use these settings for every image. Each photo is placed on the same background, at the same size and fill, from its own cutout.
- Go Back to all images and download the ZIP.
4. Check every image before uploading
Automatic cutouts make mistakes on the same kinds of product every time. Open the finished pictures and look for:
- Missing parts: thin straps, clear bottle necks, the inside of a handle that should be background, or a white label that disappeared on a white product.
- Leftover backdrop: a grey corner or a shadow line along the base.
- Edges: a pale or dark rim around the product, most visible on dark products.
- Fill: a tall, thin product can look small in a square. The 85% applies to its longest side, which is how the presets place it.
To fix one image, open it from the results and use Erase or Restore on the Edges tab, or Keep object and Remove object to take a whole part in one click. Downloading it replaces it in the ZIP.
Selling in more than one place
The same photos can serve several shops. Keep the original photos as your master set and run them once per marketplace: add them again, open one, choose Etsy for a 4:3 frame on the background you prefer, Shopify for a 2,048 pixel square, or eBay for a 1,600 pixel square on white, apply it to every image, and download a separate ZIP. Name each ZIP after the marketplace so the sets never mix, and keep the originals, because a better model later can only improve a cutout made from them.
5. Keep the listing truthful
A white background is presentation, not permission to change the product. Keep colours, textures and proportions accurate, and do not remove damage, add accessories that are not included, or make a set look bigger than it is. Main images usually cannot carry text, logos, badges or watermarks; use the additional image slots for lifestyle photos, size charts and close-ups.
Where the photos go
Unreleased products and supplier photos are often confidential. FileGizmo processes the photos inside your browser; the model is downloaded from FileGizmo once and kept on your device. The result page lists any other site the page contacted after you added the photos.
Tools for this guide
Frequently asked questions
What background does an Amazon main image need?
Amazon's main product image is commonly required to be on pure white, RGB 255, 255, 255, with the product filling about 85% of the frame and at least 1,000 pixels on the longest side so zoom works. Confirm the current rules in Seller Central before uploading.
What size should Flipkart and Meesho product photos be?
Sellers commonly use a white square of at least 1,000 pixels for Flipkart and a white square around 1,500 pixels for Meesho, with the product filling most of the frame. Both marketplaces publish their current rules in the seller dashboard, which is where to check.
Can I make all my product photos white at once?
Yes. Add up to 20 photos, open one from the results, choose the size and background, and press Use these settings for every image. Each photo keeps its own cutout, and the ZIP holds the finished pictures.
Why does a photo that looks white get rejected?
A studio backdrop photographed in ordinary light is usually light grey or cream, not pure white, and checks can measure that. Removing the background and placing the product on pure white makes the colour exact.